ăn khách
Definition
- Adjective (used as a stative verb):
- Popular / In high demand: Describes a product, service, or piece of work (like a book, film, or song) that sells well or attracts a large number of customers or audiences because it is appealing.
- Commercial / A hit: Indicates something that achieves significant commercial success or widespread public acceptance.
Usage Examples
- Adjective:
- Cuốn sách mới của cô ấy rất ăn khách. (Her new book is very popular / a big seller.)
- Mẫu điện thoại này đang ăn khách nhất. (This phone model is currently the most in-demand.)
- Bộ phim không ăn khách lắm. (The film wasn't very commercially successful.)
Advanced Usage
- The term is primarily used in commercial and artistic contexts to gauge market reception. It often implies a positive public response measured through sales or attendance.
- It can function grammatically like a stative verb in Vietnamese, often following adverbs like "rất" (very) or "không" (not).
Variants and Related Words
- Bán chạy (v): to sell well. This is a more direct synonym focusing on the action of selling.
- Sản phẩm này đang bán rất chạy. (This product is selling very well.)
Synonyms
- Popular: liked or admired by many people.
- In demand: wanted or sought after by many customers.
- Commercial: making or intended to make a profit.
- A bestseller: a product, especially a book, that is sold in very large numbers.
Related Idioms
- Ăn khách như tôm tươi: Literally "to be in demand like fresh shrimp." An idiom emphasizing extremely high popularity and quick sales.
- Mấy mẫu áo mới này ăn khách như tôm tươi. (These new shirt designs are selling like hotcakes.)